You have access to programs all year, all over.

Most of these are things your customers cannot buy and have no access to. Search, browse activations and begin planning today.

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Anchor Events

These are assets you have access to throughout the year and are not tied to one specific date.

Activation

Indianapolis 500

The greatest motorsports race in the world.

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Daytona 500

The Great American Race.

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Canadian Grand Prix

May 23, 2027
Canada’s lone Formula 1 event in Quebec’s most historic city.

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F1 Apex Club

Enjoy top-tier hospitality, Formula 1 style.

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Pennzoil 400

The biggest Pennzoil party in NASCAR.

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Race Day Experiences

These are assets you have access to throughout the year and are not tied to one specific date.

Activation

NASCAR | Best Seat in the House

February - November
40 high-octane V8 stock cars screaming at tracks across the United States

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INDYCAR | Best Seat in the House

Shell is the Official Fuel of the NTT INDYCAR SERIES.

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IMSA | Best Seat in the House

SportsCar racing with hypercars and GT3 manufacturers.

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Koester Racing

Hosted experience at select NTPA tractor pulling events featuring Shell Rotella branding.

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Decklid Branding

Place custom branding on a NASCAR Cup Car for 1 race.

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Sponsorship Assets

TBD

Activation

Sonoma Raceway

Racing and wine through the winding corners of Sonoma Raceway.

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Willow Springs

An iconic race track in the middle of the Mojave Desert.

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Ten Tenths Motor Club

The newest private club race course on the footsteps of Charlotte Motor Speedway.

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Suite at Las Vegas Motor Speedway

100-person suite available at each NASCAR race in Las Vegas.

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Suite at Indianapolis Motor Speedway

60-person suite available at select Indianapolis Motor Speedway events.

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Golf at Brickyard Crossing

Play a round of golf through and around the famous Indianapolis Motor Speedway.

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Global Partnerships

TBD

Activation

Formula 1

Shell’s partnership with Ferrari’s Formula 1 team opens the door to at-track activations.

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World Endurance Championship

Shell has partnerships with multiple OEMs in the WEC, like Ferrari, BMW, and Hyundai.

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Formula E

Shell has a lubricant partnership with Nissan in Formula E.

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Corso Pilota Experience

A once-in-a-lifetime trip to the Ferrari HQ in Maranello, Italy.

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Non Wheels

TBD

Activation

Kentucky Derby

The most illustrious horse race in the world.

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Presidents Cup

A premier team-based international golf tournament.

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Jimmy Houston Fishing

Private fishing trip with America’s Favorite Fisherman, Jimmy Houston.

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Appearances

TBD

Activation

Showcar Tour

Leverage the No. 22 Shell-Pennzoil Ford Mustang Dark Horse showcar at yours or your partners’ retail locations, conferences, and more.

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Driver Appearances

Schedule a 1-hour appearance with a driver, crew member, or other athlete associated with Shell’s catalog of assets.

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Performance Tour

Leverage the Shell Racing Performance Trailer to showcase the history of Shell Motorsports in striking fashion.

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Meeting Spaces

These are venues that you can host meetings and conferences with your partners at.

Activation

Indianapolis Motor Speedway Museum

Host your meeting at the greatest race track in the world.

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Team Penske Race Shop

Host your meeting at Team Penske’s world-class facility in North Carolina.

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Penske Racing Museum

Host your meeting at the historic Penske Racing Museum in Arizona.

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