You have access to programs all year, all over.

Most of these are things your customers cannot buy and have no access to. Search, browse activations and begin planning today.

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Activation

NASCAR | Best Seat

40 high-octane V8 stock cars screaming at tracks across the United States

INDYCAR | Best Seat

Shell is the Official Fuel of the NTT INDYCAR SERIES.

IMSA | Best Seat

SportsCar racing with hypercars and GT3 manufacturers.

Full Season Programs

These are assets you have access to throughout the year and are not tied to one specific date.

Activation

Shell VIP Sports Experience

Utilize Shell’s various sports team and stadium partnerships across soccer, hockey, football, baseball, and more.

Showcar Program

Leverage the No. 22 Shell-Pennzoil Ford Mustang Dark Horse showcar at yours or your partners’ retail locations, conferences, and more.

Koester Racing VIP Experience

Hosted experience at select NTPA tractor pulling events featuring Shell Rotella branding.

Jimmy Houston VIP Experience

Private fishing trip with America’s Favorite Fisherman, Jimmy Houston.

Golf at Brickyard Crossing

Play a round of golf through and around the famous Indianapolis Motor Speedway.

Decklid Branding

Place custom branding on a NASCAR Cup Car for 1 race.

Driver, Crew Member, or Athlete Appearance

Schedule a 1-hour appearance with a driver, crew member, or other athlete associated with Shell’s catalog of assets.

Performance Trailer Display

Leverage the No. 22 Shell-Pennzoil Ford Mustang Dark Horse showcar at yours or your partners’ retail locations, conferences, and more.

Anchor Events

These are prebuilt programs you have the opportunity to buy in to.

Activation

Indianapolis 500

The greatest motorsports race in the world.

Daytona 500

The Great American Race.

Formula 1 | Canadian Grand Prix (Montreal)

Canada’s lone Formula 1 event in Quebec’s most historic city.

Formula 1 | U.S. Grand Prix (Austin, TX)

F1 goes big in the state of Texas.

Formula 1 | Miami Grand Prix

A state-of-the-art, semi-permanent F1 street circuit in Miami.

Formula 1 | Las Vegas Grand Prix

SportsCar racing with hypercars and GT3 manufacturers.

Pennzoil 400

The biggest Pennzoil party in NASCAR.

WEC | Lone Star Le Mans (Austin, TX)

The World Endurance Championship’s only round in the United States.

Wynn Concours (Las Vegas)

An automotive celebration of speed.

Kentucky Derby

The most illustrious horse race in the world.

Suite at Las Vegas Motor Speedway

100-person suite available at each NASCAR race in Las Vegas.

Presidents Cup

A premier team-based international golf tournament.

Formula E | Austin E-Prix

Electrified open-wheel action at Circuit of the Americas.

Formula E | Miami E-Prix

Electrify your world at the Miami Autodrome.

Corso Pilota Experience

A once-in-a-lifetime trip to the Ferrari HQ in Maranello, Italy.

Dream Racing Experience (Las VEgas)

Put yourself and your business partners in the cockpit of high-powered exotic supercars.

Suite at Indianapolis Motor Speedway

60-person suite available at select Indianapolis Motor Speedway events.

Activation

Meeting at Indianapolis Motor Speedway

Host your meeting at the greatest race track in the world.

Meeting at Team Penske Race Shop

Host your meeting at Team Penske’s world-class facility in North Carolina.

Meeting at Penske Racing Museum

Host your meeting at the historic Penske Racing Museum in Arizona.

Meeting Spaces

These are venues that you can host meetings and conferences with your partners at.