This catalog brings together experiences, hospitality programs, venues, appearances, and sponsorship assets available through Shell’s partnerships. Some are ready-made programs; others are building blocks that Sport Dimensions can shape around a specific business objective. This site is meant to be a starting point for you, not a limitation.

• Anchor Events: Confirmed, pre-planned and limited-inventory programs with allocations for specific Shell business units.

• Customized Customer Experiences: Curated experiences managed end-to-end by Sport Dimensions, often including hotel and multiple program elements.

• Single Day Experiences: Focused, repeatable programs designed for a small targeted group, often without overnight travel. Available January - November in various markets.

• Sponsorship Assets: Individual partnership benefits that can support a broader customer or brand program. Many Channel Programs leverage these as the foundation.

• Driver Appearances: When you want to inject a little bit of star power and excitement into your conferences or owned customer-facing business locations.

• Meeting Spaces: Venues that can be brought into a meeting, market, or event.

This showcases pre-planned, allocated events first, followed by repeatable channel programs, higher-volume single-day options, and more flexible sponsorship assets.

Start with what you want to accomplish rather than the name of an asset. Common objectives include:

• Hosting customers or prospects

• Developing a reward for a sales promotion

• Engaging employees or a local site

• Creating an executive or leadership experience

• Supporting a meeting or business session

• Building a customer-facing brand story

• Designing a custom program

The date and location identify the primary event or operating window. The cost is an estimated per-person or total-program starting point, depending on the activation. Open the page to confirm how that estimate is calculated and what it typically includes.

Some high-demand programs have limited or pre-assigned inventory. They remain in the catalog so Shell teams can understand the full partnership portfolio, plan earlier for future years, and identify comparable alternatives.

Not always. Each activation page should specify whether its estimate includes airfare, accommodations, ground transportation, meals, hospitality, gifts, or program management. Sport Dimensions will clarify the complete scope before presenting a budget.

Yes. Many of the strongest programs combine assets—for example, race hospitality with a driver appearance, customer branding, a business meeting, local dining, or a track experience. Sport Dimensions can build the right combination around your objective.