Decklid Branding

Running in tandem with the NASCAR Best Seat in the House Experience, Decklid Branding not only gives your guests access to the NASCAR garage, driver meet-and-greets, and seats on the No. 22 Shell-Pennzoil pit box, but your guests’ companies’ logos will ride on board Joey Logano’s car during a Cup Series race. This is the simplest way to get maximum visibility for your partners’ companies in the most personal way possible.

• Cost Range

  The cost for this program is $3,085.

• Lead Time Required

  At least 6 months of lead time is required.

• Number of Guests

  The most effective way to leverage this asset is to host the customer you are featuring on the race car with a Best Seat program.

• What does Decklid Branding include?

  • SD program management

  • 3D customer logo artwork mockup and animation

  • NASCAR, Team Penske and track approvals

• What is a decklid?

  The decklid is the part of the NASCAR Cup Series car between the rear spoiler and rear window. The “trunk” of the race car.

• How is Shell involved?

  Shell-Pennzoil is the main primary partner of Team Penske’s No. 22 Ford Mustang Dark Horse driven by Joey Logano.