IMSA | Best Seat in the House

Just like with NASCAR and INDYCAR, Shell’s partnerships within the IMSA WeatherTech Sportscar Championship ensures that guests will get the full Best Seat in the House experience in a new realm: endurance hypercar and GT3 racing. Shell is an official partner of BMW, with Pennzoil’s logo on the sharkfin of BMW M Team WRT’s hypercars during each race weekend. Paddock, BMW hospitality, and suite access aplenty, this is a unique flavor of American autosport.

• Cost Range

  The total cost for each Best Seat in the House experience is around $5,000.

• Lead Time Required

  BSIH experiences need to be finalized no later than 10 days before a race weekend.

• Number of Guests

  The standard group size for this experience is four people.

• What does this activation include?

  • SD program management

  • Onsite host

  • Access to the IMSA Paddock on race day

  • Meet-and-greet with a driver

  • Suite tickets with catering

• What is IMSA?

  The IMSA WeatherTech Sportscar Championship is North America’s lead sportscar series, combining hypercars and GT3 cars from close to a dozen manufacturers across global motorsport. Race lengths range from just under two hours to 24 hours.

• How is Shell involved?

  Shell has multiple partnerships with manufacturers involved in the IMSA WeatherTech Sportscar Championship. While BMW M Team WRT’s IMSA hypercars sport Pennzoil logos, Shell’s partnerships with BMW and Ferrari on the manufacturer side ensure additional access to hospitality areas.