Welcome to the

Shell Asset Catalog

Leverage your existing partnerships all year long

Unlock commercial value by using assets you already have access to.
Search, browse activations and begin planning today.

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Explore the experiences available to Shell teams & start planning with Sport Dimensions

This internal hub helps you understand the range of opportunities available through Shell’s partnerships - from customer hospitality and executive experiences to site engagement, meeting support, and driver appearances. Because every request depends on timing, market, audience, and objectives, Sport Dimensions provides concierge-style planning support to help you identify the right next step.

Best Seat in the House
at NASCAR

You and your customers in the pits with Team Penske for a can’t be bought experience at any NASCAR race.

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Best Seat in the House
at INDYCAR

You and your customers in the pits with Team Penske for a can’t be bought experience at any INDYCAR race.

Learn more →

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Activation

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Plan with concierge

NASCAR

The Best Seat in the House

VIP tour of the Cup Series garage
Exclusive meet & greets
Sit on the No. 22 pit box during the race

Find out more →

INDYCAR

The VIP Experience

VIP tour of the Cup Series garage
Exclusive meet & greets
Sit and eat in the Shell Suite during the race

Find out more →

Impress with prestige. Tailor to your needs. No idea is too big.

Activation

Sonoma Raceway

Racing and wine through the winding corners of Sonoma Raceway.

Willow Springs

An iconic race track in the middle of the Mojave Desert.

Ten Tenths Motor Club

The newest private club race course on the footsteps of Charlotte Motor Speedway.

NASCAR | Best Seat

40 high-octane V8 stock cars screaming at tracks across the United States

Indianapolis 500

The greatest motorsports race in the world.

Daytona 500

The Great American Race.

Formula 1 | Canadian Grand Prix (Montreal)

Canada’s lone Formula 1 event in Quebec’s most historic city.

Formula 1

Shell’s partnership with Ferrari’s Formula 1 team opens the door to at-track activations.

F1 Apex Club

Enjoy top-tier hospitality, Formula 1 style.

INDYCAR | Best Seat

Shell is the Official Fuel of the NTT INDYCAR SERIES.

IMSA | Best Seat

SportsCar racing with hypercars and GT3 manufacturers.

Pennzoil 400

The biggest Pennzoil party in NASCAR.

World Endurance Championship

Shell has partnerships with multiple OEMs in the WEC, like Ferrari, BMW, and Hyundai.

Kentucky Derby

The most illustrious horse race in the world.

Suite at Las Vegas Motor Speedway

100-person suite available at each NASCAR race in Las Vegas.

Presidents Cup

A premier team-based international golf tournament.

Formula E

Shell has a lubricant partnership with Nissan in Formula E.

Corso Pilota Experience

A once-in-a-lifetime trip to the Ferrari HQ in Maranello, Italy.

Showcar Tour

Leverage the No. 22 Shell-Pennzoil Ford Mustang Dark Horse showcar at yours or your partners’ retail locations, conferences, and more.

Suite at Indianapolis Motor Speedway

60-person suite available at select Indianapolis Motor Speedway events.

Koester Racing

Hosted experience at select NTPA tractor pulling events featuring Shell Rotella branding.

Jimmy Houston Fishing

Private fishing trip with America’s Favorite Fisherman, Jimmy Houston.

Golf at Brickyard Crossing

Play a round of golf through and around the famous Indianapolis Motor Speedway.

Indianapolis Motor Speedway Museum

Host your meeting at the greatest race track in the world.

Decklid Branding

Place custom branding on a NASCAR Cup Car for 1 race.

Driver Appearances

Schedule a 1-hour appearance with a driver, crew member, or other athlete associated with Shell’s catalog of assets.

Team Penske Race Shop

Host your meeting at Team Penske’s world-class facility in North Carolina.

Penske Racing Museum

Host your meeting at the historic Penske Racing Museum in Arizona.

Performance Tour

Leverage the Shell Racing Performance Trailer to showcase the history of Shell Motorsports in striking fashion.

Explore the experiences available to Shell teams & start planning with Sport Dimensions.

This internal hub is designed to help you understand the range of opportunities available through Shell’s partnerships — from customer hospitality and executive experiences to site engagement, meeting support, and custom programs. Because every request depends on timing, market, audience, and objectives, Sport Dimensions provides concierge-style planning support to help you identify the right next step.

Plan with concierge →