Since 2012, Quaker State has been the title sponsor of the annual NASCAR race at Kentucky Speedway. It has grown its presence through strategic activation, and made impressive brand statements such as painting all the walls Quaker State-green. This event works great for a variety of group sizes and allows for a range of exclusiveness. With the extra access comes extra planning, so be sure to get started working on this one well ahead of the July running time.
Because the Quaker State 400 has such a wide and dynamic range of assets, it has its very own page detailing out what is available. You can also submit requests to leverage the event to the maximum. Click here to request assets for the Quaker State 400→
In NASCAR, drivers have the ability to pick their pit stalls along pit road. This can become a major advantage for their teams as they pursue the championship. At Kentucky Speedway, a special group of guests win big with their access to Pit Zero. Quaker State Pit Zero is a unique hospitality area for your guests to be up close and personal with professional racing. It is a thrilling entertainment environment that sits right at pit entry of Kentucky Speedway.
Pit zero features
Up to 50 guests will take advantage of a one-of-kind viewing space in NASCAR
Pit Zero is fully catered with beer, wine, dinner and snacks throughout race day
Tailgating games such as corn-hole and ladder golf bring recreation to the experience
A small grandstand facing the track gives guests an additional vantage point of the action
Exclusive Hospitality Experiences
In addition to Pit Zero experience, guests also have access to a wide range of different experiences at the Quaker State 400. With such diverse experiences available for this event throughout race weekend, there is no limit to what type of program you can put together to engage your employees, partners and customers. For larger groups, the hospitality tent is a great option holding up to 300 people. The hospitality tent provides nearby access to numerous vendors and engagement zones, including Quaker State's own integrated fan zone. For a more intimate and luxurious experience, the suites provide spectacular views and the comfort of indoor amenities. Both areas are known to feature a special appearance by drivers, team members, and other famous personalities sure to make a lasting impression for your guests.
Because of the unique nature of an entitlement sponsorship like the Quaker State 400, there are numerous possibilities to build a program perfectly suited for your needs.
Visit the Quaker State Asset Portal today to request assets for next year.