Shell Sponsorship
Asset Guide
Welcome
You have access to some of the most coveted experiences in professional sports through various global B2B partnerships to leverage with your customers and prospects. Scroll through this always-updated page to learn what is available for you to use. Sport Dimensions is here to support your usage of these assets and are excited to build with you. Contact us to learn more.
Costs. Where possible, an estimated price point is provided. Sometimes there is flexibility and scalability depending on what your objective is.
Lead Time. Relative to the event date. Indicates how far in advance you need to contact us in order to plan for and reserve space.
Availability - Low. Indicates an event that has limited space and is regularly sold out far in advance.
Availability - High. Many opportunities to use the asset.
Select Your Objective
Anchor Events
Customer Engagement
Large Group Hospitality
Site Engagement
Meeting Spaces
“Atlantis is a major growth partner for Shell and quite frankly we’ve had some difficult conversations as of late. This was an opportunity to connect with a key stakeholder around a shared love of motorsports. There is no doubt we will continue to grow with Atlantis.
We were able to walk the paddock, get an inside view of the race prep, as well as meet the driver Josef Newgarden.
The experience overall was absolutely first class. We were able to skip any lines and get “back stage” quickly and given quite a high level of access. We ended up sitting next to Roger Penske and Flava Flav (an odd pairing I will admit).
Atlantis were absolutely blown away by the treatment, the food, the fact that we had one person assigned to us for the whole day. They have done similar things with BP (Monaco F1 Grand Prix) and were thrown in a group with multiple people. They came away very impressed by the experience we offered them.
We had a great time and look forward to further events.”
Anchor Events
Anchor Events attract high-level customers and leadership. They can include transportation, hotel blocks, group dinners and other extracurricular activities to support the race.
Daytona 500
$5,000/person
Lead time: 8 weeks from 2/16/25
Availability: Low
Includes: suite ticket, transportation to and from track, Saturday dinner, goodie bag. Opportunities for meetings at hotel. Shell, Penske and customer dinner at Hard Rock Hotel.
Not included: cost of hotel rooms, transportation to and from airport, meeting space and team meals.
Indianapolis 500
$4,000/person
Lead time: 8 weeks from 5/25/25
Availability: Low
Includes: suite ticket, transportation to and from track, Saturday dinner, goodie bag. Opportunities for meetings at hotel. Shell, Penske and customer dinner.
Not included: cost of hotel rooms, transportation to and from airport, meeting space and team meals.
Miami F1
$13,000/person
Lead time: 8 weeks from 5/4/25
Availability: Low
Includes: suite ticket, transportation to and from track and goodie bag.
Not included: cost of hotel rooms, transportation to and from airport, meeting space and team meals.
Montreal F1
$6,500/person
Lead time: 8 weeks from 6/15/25
Availability: Low
Includes: suite ticket, transportation to and from track, Saturday dinner, goodie bag, breakfast at hotel.
Not included: cost of hotel rooms, transportation to and from airport, meeting space and team meals.
Customer Engagement
You have access to small-group, VIP experiences at dozens of events around the country in NASCAR, INDYCAR, NTPA and fishing. You can increase efficiency by selecting events that are near your customer, limiting travel expenses. Sport Dimensions is HSSE-certified to host your customers at all events, separate statement of work required.
Best Seat in the House [NASCAR]
Starts: $4,500
Lead time: 8 weeks
Availability: Medium
Privately guided, behind the scenes, VIP experience at a NASCAR Cup Series Race. Meet the driver, sit with the race team. Best for groups of 2-6. Guests required to be 18+ (Talladega, 19+).
INDYCAR VIP Experience
Starts: $4,500
Lead time: 8 weeks
Availability: Medium
Privately guided, behind the scenes, VIP experience at an INDYCAR race. Meet the driver, premium seating. Best for groups of 2-6. Guests required to be 18+.
Jimmy Houston VIP Experience
Starts: $10,000
Lead time: 12 weeks
Availability: Low
Private fishing trip with America’s Favorite Fisherman, Jimmy Houston. Customizable packages, meals and hospitality.
Golf at Brickyard Crossing
Starts: $0
Lead time: 2 weeks
Availability: Medium
Play a round of golf through and around the famous Indianapolis Motor Speedway. Customizable tee times and group sizes. Blackout dates around race weekends apply.
Decklid Branding [NASCAR]
Starts: $3,850
Lead time: 15 weeks
Availability: Medium
Place custom branding on a NASCAR Cup Car for 1 race. Logo must be in .ai format. All branding requests must be approved by Team Penske and by NASCAR prior to confirming with customer.
+ Replica decklid with logo and autographed by Joey Logano for $2,250.
Paddock Club [INDYCAR]
Starts: $4,500
Lead time: 8 weeks
Availability: Medium
Hosted in shared premium hospitality with behind the scenes access at an INDYCAR race. Best for groups of 2-9. Guests required to be 18+.
Koester Racing VIP Experience
Starts: $5,000
Lead time: 8 weeks
Availability: Medium
Hosted experience at select NTPA tractor pulling events featuring Shell Rotella branding. Best for groups 2-10.
Large Group Hospitality
Our larger partnerships provide us with access to secondary events at select properties around the country. These are customizable with transportation, hotel management, group dinners and more. Sport Dimensions is HSSE-certified to host your customers at all events, separate statement of work required.
Owned Suite [Las Vegas]
Starts: Inquire
Lead time: 8 weeks from 10/12/25
Availability: High
100-person suite available at fall NASCAR race in Las Vegas Pennzoil branded. Catering minimum required. Can join other separate groups.
Owned Suite [Indianapolis]
Starts: Inquire
Lead time: 8 weeks prior to event
Availability: High
60-person suite available at select Indianapolis Motor Speedway events (IMSA, INDYCAR road course, NASCAR). Neutral branding. Catering minimum required. Can join other separate groups.
Owned Suite [Atlanta]
Starts: Inquire
Lead time: 8 weeks from 2/23/25
Availability: High
100-person suite available at spring NASCAR race in Atlanta. Quaker State branded. Catering minimum required. Can join other separate groups.
Owned Suite [Daytona]
Starts: Inquire
Lead time: 8 weeks from 8/23/25
Availability: High
50-person suite available at summer NASCAR race in Daytina. Neutral branding. Catering minimum required. Can join other separate groups.
Site Engagement
When you can’t make it to the event, bring the event to your site with assets that can come to you.
Showcar Program
Starts: $1,500/event based on mileage
Lead time: 8 weeks
Availability: Medium
Bring the race track to you with an engaging setup of a real NASCAR Cup Car and 2 motorsport experts. Racing simulators available for additional cost. Best for site promotions, openings, tradeshows and meetings.
Driver Appearance [INDYCAR]
Starts: $0
Lead time: 12 weeks
Availability: High
Schedule a 1-hour appearance with a driver in the race market they are visiting. Generally available Thursday and Friday within 30 minutes from the race track. Out of market appearances are more limited with higher cost, but available.
VIP Appearance [Koester Racing]
Starts: $2,500
Lead time: 12 weeks
Availability: Medium
Schedule a 1-hour appearance with a driver in the race market they are visiting. Generally available Thursday and Friday within 30 minutes from the race track. Out of market appearances are more limited with higher cost, but available.
Shell V-Power NiTRO+ Performance tour
Starts: $7,500/event based on mileage
Lead time: 8 weeks
Availability: Medium
Mobile truck and expanding trailer. Leverage this display at your next engagement or site event to discover the science and performance of our fuels with hands on demo tools and test reflexes with the SVPN+ Reaction game. Works great paired with a driver or crew appearance.
Click here for more information →
Driver Appearance [NASCAR]
Starts: $0
Lead time: 12 weeks
Availability: High
Schedule a 1-hour appearance with a driver in the race market they are visiting. Generally available Thursday and Friday within 30 minutes from the race track. Out of market appearances are more limited with higher cost, but available.
Crew Member Appearance [INDYCAR/NASCAR]
Starts: $0
Lead time: 12 weeks
Availability: High
Schedule a 1-hour appearance with a crew member from INDYCAR or NASCAR in the race market they are visiting. Generally available Thursday and Friday within 30 minutes from the race track. Out of market appearances are more limited with higher cost, but available.
VIP Appearance [Jimmy Houston]
Starts: $2,500
Lead time: 12 weeks
Availability: Low
Schedule a 1-hour appearance with Jimmy in a market he is fishing in. Generally available within 30 minutes from the fishing venue. Out of market appearances are more limited with higher cost, but available.
Meeting Spaces
Select partner facilities are available for meetings and events with limited rental fees.
Indianapolis Motor Speedway
Location: Speedway, IN
Lead time: 12 weeks
Availability: Medium
Access pending event schedule. Available throughout the year to host customer or internal meetings in various spaces throughout the speedway. Costs are variable depending on needs and would be for catering, security, decor rentals, etc.
Penske Racing Museum
Location: Scottsdale, AZ
Lead time: 8 weeks
Availability: High
Access pending event schedule. Available throughout the year to host customer or internal meetings. Costs are variable depending on needs and would be for catering, security, decor rentals, etc.
Team Penske Race Shop
Location: Mooresville, NC
Lead time: 12 weeks
Availability: High
Access pending event schedule. Available throughout the year to host customer or internal meetings. Costs are variable depending on needs and would be for catering, security, decor rentals, etc.