Introduction

Formula 1 is the highest class of single-seat auto racing that is sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been the premier form of racing since the inaugural season in 1950, although other Formula One races were regularly held until 1983. The F1 calendar takes teams, drivers, sponsors and fans to some of the most exciting locations around the world. There are currently five rounds of the championship held in North America: Miami, Montreal, Austin, Mexico City and Las Vegas.

Shell's technical partnership with Scuderia Ferrari is one of the longest and most successful in motorsport dating back to the 1920's. Shell's most cutting-edge products are used by Ferrari and in 2016 they accounted for 25% of the team’s performance gain according to analysis.When your guests visit an F1 race, they will see first hand how the extreme conditions of Formula 1 help develop products for your road car. 

Various programs to engage with the race weekend are available. Each one is built on a custom basis depending on your needs.

Assets Available

  • Paddock Club, Premium Grandstand: US Grand Prix (Miami - May)

  • Paddock Club, Elite Suite, Premium Grandstand: Grand Prix of Canada (Montreal - June)

  • Paddock Club, Premium Grandstand: US Grand Prix (Austin - October)

  • Paddock Club, Premium Grandstand: US Grand Prix (Las Vegas - October)

Guests relax in the Ferrari Paddock Club ahead of an F1 Grand Prix.

Shell engineers work in the Trackside Lab at a F1 Grand Prix.

F1 fans enjoy remarkable views in the grandstands of Circuit of the Americas in Austin, TX.

Downtown Montreal during the F1 Grand Prix weekend.

For more information on these experiences, or if you are interested in customizing them, please contact Sport Dimensions.