Request a race car at your next event.

Sometimes it isn’t an option to bring customers to a professional event around North America, but that doesn’t mean you can’t leverage the excitement of Shell’s performance assets. With the Showcar Program, you can bring the excitement straight to your customer’s door. 

We have experience across the continent placing fan engagement zones outside of high traffic locations such as, retail outlets close to a major event like the Daytona 500, hotels that are hosting key influencers, and industry-wide tradeshow events. We also bring excitement to Grand Openings and Customer Appreciation events. Having a Shell Showcar engagement zone at one of these properties integrates your customer with national promotional efforts that lead to higher traffic and increased sales. 


Strategic, On-Site Promotion 

The Showcar Program is a unique way to engage with your customers in a natural and organic way. It adds value to your customers by giving them a chance to see some of the most powerful machines up close and personal, with added points of education around a certain promotion. Send us a note and we will discuss the opportunities available and how you can maximize your Showcar appearance.


Best Practices

We have curated a couple of articles and best practices so you can leverage this unique asset to the maximum at your next event.


Enthusiast Groups and Conventions


Experiential Marketing and Merchandising


Maximizing Asset Appearances

Available Showcars

We actively manage two unique showcars available across the US and Canada. These showcars represent Shell’s innovation in NASCAR and the National Tractor Pullers Association. Inquire below for details on how each showcar can be displayed at your next event. If you are interested in another type of showcar for your event, we can secure a wide variety of assets through our network. These include IndyCars, F1 cars, NHRA dragsters, sports cars and more. Submit a request for a ‘custom’ showcar below.

#22 Shell-Pennzoil Ford Mustang (NASCAR)

#22 Shell-Pennzoil Ford Mustang (NASCAR)

Shell Rotella Tractors (NTPA)

Shell Rotella Tractors (NTPA)

Interactive Racing Simulators

When you reserve the #22 Shell-Pennzoil Ford NASCAR for your next event, you have the option to add a pair of interactive racing simulators to your display. Fully managed and operated by motorsports enthusiasts, these simulators give your guests the thrill of what it’s like to drive a race car.