Introduction

NASCAR (National Association for Stock Car Auto Racing) is the leading motorsports series in the United States. With a comprehensive 36 race weekends throughout the calendar year from February to November, the wide access to diverse marketplaces makes the sport particularly attractive for sponsors. Shell-Pennzoil has been involved with NASCAR for many years and is currently a primary sponsor of the #22 Team Penske Ford driven by Joey Logano in the NASCAR Monster Energy Cup Series. With this primary sponsorship comes a slate of exclusive and "can't be bought" experiences listed below.

If you are interested in basic grandstand tickets for the events, please request them here.

Best Seat in the House VIP Experience

Any closer to the action, and you'd be driving the car yourself. NASCAR, Team Penske and Shell come together to provide unprecedented access to the sport and all that goes into it. You are treated like a VIP from the moment you sign up until the checkered flag waves, and in some cases well after that if Joey wins on race day. This program comes in packages of 2, and is best suited for smaller groups looking for an intimate setting filled with exclusive access. Every step of the way, you will be led and guided by a dedicated member of Sport Dimensions for all of your adventures at the track. 

What's Included, starting at $3,950 usd

A dedicated Sport Dimensions rep will provide the following at track for you and your guests:

  • Communication with guests pre/post race to assist with parking, race day logistics, securing credentials, etc.

  • Behind the scene tours of NASCAR garage, Penske hauler, & pit road

  • Access to pre-race NASCAR driver & crew chief meeting

  • Access to Pit Box seats and scanners during the race (seats are on a rotational basis)

  • Access to garage and pit lane when the track is designated "hot"

  • Meet-and-greet time with a Team Penske driver

  • Professional photography provided by Nigel Kinrade

Pennzoil 400 | Las Vegas Motor Speedway

Not all events are equal. When you want your guests to experience an extra level of Pennzoil coming to life, consider integrating the Pennzoil 400 into your strategy. Thanks to an enhanced program at Las Vegas Motor Speedway, guests have access to even more exciting experiences that can't be bought or found anywhere else. Joey Logano won the 2019 event in the Pennzoil Ford Mustang. It joins Quaker State in the prestige of owning an entire NASCAR race weekend. To get a look at what this anchor event entails, take a look at the recap for the very first Pennzoil 400.

Because the Pennzoil 400 has such a wide and dynamic range of assets, it has its very own page detailing out what is available. You can also submit requests to leverage the event to the maximum. Click here to request assets for the Pennzoil 400→

 
 

Decklid Branding

The Decklid is a term for the trunk of a race car. It is a large space often caught on camera during the races and provides ample messaging space. As part of its NASCAR sponsorship, Shell takes the opportunity to showcase customers, partners, or events on the trunk of the #22 Team Penske Ford driven by Joey Logano. This exposure has been instrumental in new business development, expanding corporate relationships and generating incremental sales with existing customers. Based on the generated media and TV exposure the advertising equivalent value of this space is reported to be around $50,000 per race. The space can be a custom graphic or text, and will always be subject to Team Penske, NASCAR, & internal approval.

What's included, starting at $3,085 usd

  • TV and other organic media exposure

  • Photography and video clips captured at track

  • Creative support to produce the most impactful design

Optional Enhancements

  • Replica Decklid ($1,950) autographed by Joey Logano and shipped within the US

  • #22 Team Penske Ford 1:24 scale diecast ($85) autographed by Joey Logano and shipped within the US

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Just wanted to send you a quick note to say thank you for a GREAT race day event yesterday! Thanks to you and the entire Sport Dimensions team we had another over-the-top weekend. Our Hyster logo looked great on the #22 trunk deck!
— Director, Parts Sales | Hyster-Yale Group

For more information on each experience, or if you are interested in customizing these experiences, please contact Sport Dimensions.