Shell Rotella has partnered with “America’s Favorite Fisherman," Jimmy Houston. Jimmy Houston has been fishing competitively for decades, and in 1990 was inducted into the National Fresh Water Fishing Hall of Fame. Across the country in professional fishing tournaments and on his own entertainment channel, Jimmy Houston Outdoors, Jimmy represents Shell Rotella on the water and on the road. In addition to Rotella’s exposure on Jimmy Houston Outdoors, the brand receives the special opportunity for Jimmy to visit guests and host VIP fishing experiences that are sure to leave a lasting impression.



Jimmy is available for both in market and out of market appearances throughout the 2019 season:

  • In market appearances for four (4) hours are available around any Fishing League Worldwide (FLW) event

  • Out of market appearances for eight (8) hours are available outside of the FLW calendar Jimmy and his Rotella or Quaker State wrapped boats

VIP Customer Experiences

If you would like to get out in the great outdoors and an appearance isn't what you are looking for, you can also build a custom fishing or hunting experience that brings your guests alongside one of the most loved outdoorsman in the world. 

Here is what's included:

  • Custom fishing or hunting experiences can be built with Jimmy (up to 2 guests)

  • Turkey and deer hunting packages are available for the avid hunter with Jimmy

  • Guests who take part in any fishing experience will receive: a rod, reel and Rotella angler jersey

  • All experiences take place on or near Jimmy’s private ranch in Sulphur, OK

  • Guests of the private fishing experience will join Jimmy for a ‘cookout style’ dinner following the day’s activities at his ranch

  • All requests are subject to availability

For more information on booking an appearance, or if you are interested in building a custom experience, please contact Sport Dimensions.