Welcome

Welcome kit for new shell leaders/employees.

Introduction to how Shell uses sponsorship in a value-driving and creative way.

Also used intensely for technical partnerships and R&D. 

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

 
double-gold-promo.jpg

The Double

Memorial Day Weekend 2017

quaker-state-400.jpg

Quaker State 400

July 8, 2017

GettyImages-863714232.jpg

US F1 Grand Prix: #RigToRoad

October 20-22, 2017

bristol-1080.JPG

Walmart Merchandising

2017 Summary

 
 
We go behind the scenes in Charlotte with digital influencers who experienced the excitement of NASCAR and the technology that goes into it.
 

Insider's Index

sponsorship property

Properties are often referred to as the "what you have" at your disposal. Properties can include things like drivers, venues, teams, and more. Often this includes various Sponsorship Assets that your property brings to the table.

sponsorship activation

This is the "what you do" with "what you have." WIthout the right activation in place, you may see Sponsorship Properties or Assets miss out on their maximum value. Activation includes programs like sales contests, unique experiences, and more.

sponsorship assets

Assets are individual things that you can use to generate business results. An asset might be as specific as a 1-hour long driver appearance. You will then employ the right activation to use those assets to achieve a given result.

Decklid

The decklid is the space on a NASCAR that would be equivalent to the top of the trunk lid. It offers valuable and flexible branding space on the car that can be changed from race to race. Learn more

TV panel

Located on the back-rear of the NASCAR car body, the TV panel is a small piece of valuable and flexible branding space that is often seen by viewers during in-car-camera shots on TV.

Best seat in the house

Referring to the ability for a guest to watch and experience the race from atop the pitbox directly behind the action of a pit stop during the action. This had been built into a customizable experience for VIPs. Learn more

content

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

content

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Available Assets and Opportunities

This site is here to bring all of the various opportunities and elements of what is available into one place. You can quickly learn about a particular series, asset or experience and see how you can apply it to grow your business. If you ever have any questions, or to get started with a reservation, you can either:

  1. Send us a chat using the red speech bubble in the bottom right of any page
  2. Send us your interest on our inquire page

let's get started.