Introduction

With Shell's extensive integration in various motorsports series, there is a unique access to some of the best professional drivers in the world. As part of Shell's sponsorships of Team Penske, often there are a set number of appearances that are included and available for use throughout the year. The brands also have unique access to other leading teams in motorsport including Don Schumacher Racing, Rahal Letterman Lanigan Racing and can be arranged on a very customized basis. There are generally three types of appearances: at track, in market and out of market. Bringing a driver to your next event can bring an exciting energy for employees, partners and customers and can help reinforce a message.

Fans wait at a local Jiffy Lube to meet NASCAR driver Joey Logano ahead of the Bank of America 500 in Charlotte, NC.

Fans wait at a local Jiffy Lube to meet NASCAR driver Joey Logano ahead of the Bank of America 500 in Charlotte, NC.

Appearance Types

At Track

At-track driver appearances on race weekends can be accommodated in most cases.

  • Subject to driver availability

In Market

In market appearances are those near the race venue on race weekend and follow these parameters. There is generally more availability with in market appearances.

  • Mutually agreed topic and format by the parties ahead of time

  • Two (2) hours in total length, including transport time

  • Must be within 30 miles of race venue during race weekend

  • Subject to driver availability

Out of Market

Out of market appearances are those in any location and not on race weekend. There is generally less availability with out of market appearances with an increased cost as the driver's travel must be covered.

  • Mutually agreed topic and format by the parties ahead of time

  • Two (2) hours in total length, not including transport time

  • Subject to driver availability


 
 

For more information on booking an appearance, or if you are interested to learn how to use an appearance, please contact Sport Dimensions.